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Alexa Chung and Zooey Deschanel already boast of it. We analyse the phenomenon of The Cambridge Satchel Company.

The Cambridge Satchel Company Takes Grown-Ups Back to School

Alexa Chung and Zooey Deschanel already boast of it. We analyze the phenomenon of The Cambridge Satchel Company

Marina Valera - Do not imagine the worn Indiana Jones saddlebag, in a khaki and adventurous version. Rather, he dives into the wallets that our parents carried laden with books on the way to school. The satchel or purse  whose origin goes back to the loculus - luggage of hand - of the Roman legionaries  is the new shout of the season. And that, says the story, does not obey an illuminated avant-garde design or a break from the canons of modernity. 

The satchel is a fashion accessory since the 17th century, although today it enjoys a sweet moment on the 2.0 footbridge and, therefore, in the real world, adapted to the new times with colours and patterns of pure and minimal cut, surprising lemon yellow, or an irresistible green grass. 

The fault of this new whirlwind is a small English company, The Cambridge Satchel Company, with a story worth telling: it was founded in 2008 by Julie Deane and her mother Freda Thomas to be able to change schools to the daughter of Julie who was suffering from bullying. The idea for the bag is not due to a twisted search: Harry Potter and the type of purses with which Harry and Hermione strolled through the dark halls of Hogwarts. The business, which started with 600 pounds, now has 47 employees and it extends to 86 cities around the world, in distributors such as Bloomingdale's, Harrods or Selfridges. 

But that's not the end of it. As the Telegraph reports, Mad Men creator Matthew Weiner - who met the brand through costume designer Janie Bryant - gave away 300 custom satchels with the SCDP logo (Sterling Cooper Draper Pryce) from the advertising agency protagonist of the series to all the members of the team at the party of the new and fifth season. "We are proud and delighted to be associated with such a stylish program," Julie Deane told The Daily Telegraph . 

Read the full feature here.

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